Notes from the namespace.
Sourced analysis for buyers conducting their own due diligence on Casa.TV and the broader .TV market. No promotion, no inflation. Only facts that can be independently verified, with primary sources cited inline.
Streaming in Latin America: the fastest-growing video market in the hemisphere
110M SVOD subscribers in 2023, projected 165M by 2029, with Brazil and Mexico anchoring the growth. The Digital TV Research and Statista data on the second-fastest-growing streaming region in the world.
What "casa" means in 2026: home, identity, and the future of Hispanic streaming
Bicultural Latinos are ~40% of all U.S. Latinos. Language matters less than authentic representation. The iHeartMedia/Collage and LatiNation/ThinkNow research that explains the shift.
The home and lifestyle streaming category is bigger than most people realize
HGTV reaches 68M U.S. households. The Magnolia Network joint venture documents how seriously operators take this category. The data on a market that is older than streaming and larger than most niches.
Why Spanish-language video has outgrown the "niche" label
A look at the most recent Nielsen, Census Bureau and Instituto Cervantes data on the U.S. and global Spanish-speaking media audience.
How .TV became the media-native namespace, 1996–2026
From the 1998 Tuvalu government licensing decision to GoDaddy Registry's 2021 contract. The documented history of the .TV ccTLD.
Category-defining brands that secured their .TV early
Twitch, Justin.tv and a handful of others. What the public record shows about how successful media operators used the namespace.
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